landing page is a standalone web page that potential customers can land on when they click through from an email, ad or other digital location.
Landing pages are different from other web pages in that they don’t live in the evergreen navigation of a website. They serve a specific purpose in a specific moment of an advertising campaign to a target audience.
Landing pages are ideal for digital ad campaigns, but they can also be useful tools when you connect a QR code on print marketing materials to a specific page. The goal of a landing page is to convert visitors, so it’s an essential tool to have at your disposal for all types of marketing campaigns.
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